Crisis Charity
Christmas Stocking Donation Campaign
Crisis UK are the national charity to help people leave homeless behind. The charity offers year-round education, employment, housing and well-being services. Every Christmas, Crisis launch a festive campaign to generate donations.
The Christmas stocking was about enhancing the donation funnel in a fun and festive manner for all ages.
A visually striking campaign, on brand, engaging and fun. While minimal tweaks were made to ensure readability of the brand white on red or vice versa, it’s almost impossible to notice yet making a large difference to those users who may have visual impairment or engage with screen readers. The ability to add animation really brought some life into the campaign through interaction. Nevertheless, once again a very happy client and successful campaign.
